KEY METRICS:

• Launch Date: September 2025

• Target Doors (Start): 12,600 doors/month in September 2025

• Target Doors (2027): 2.4 million doors/year

• Coverage Area (2027): 70% from Biloxi to Pensacola, 200,000 home urban area monthly

• Low-End Local Sales Revenue Projection (2027): $15M to $24M

• Market Share Projection (Next 2 Years): 6.8% to 11.3% for contract services

• Ad Delivery Capacity: 640 doors/day per runner

• Salesmen Service Capacity: 200-400 doors/day per runner

• Hourly Rate Option: $22/hour, minimum 8 hours ($176 daily), prepaid

• Commission Fee Range: 3-15% per contract, negotiable, no upfront costs

• Early Signer Fee: 15% for priority leads

• Community Kickback: Up to 50% gross revenue of DCSAD via QR codes to home dwellers

• Tax Write-Off Potential: 7.5% via www.DoyleCommunity.org (optional, legalities in process)

• Community Impact Example: $56 per 10 doors, $280 per 50 doors (potentially covers power bills for 1/50th coverage area)

• Lead Generation per Runner: 2 to 5 daily leads

• Starting Employees: 3 employees in September 2025

• Employee Growth Plan: 18 additional employees by 2027

• Mobile, AL Home Services Market Value: $218M

• Average Spend per Door (2024): $240 monthly for home services

• Historical Deliveries: Approximately 15,000 flyers since 2006 in 6 different ways, each time success

 

​Mobile Alabama home services market is valued at around 218 million.  Starting with three current employees and starting the hiring of new employees in September we will add 18 more employees in the next 2 years and hope to secure in the range of 6.8% to 11.3% of the market in home service and contractor services.  Our gross revnue by 2027 is projected to be in the range of 15M$ to to 24M$ in home services alone if enough businesses sign up to complete the sales volume.  We are currently a brand new company which does not generate revenue.   We have done over 15000 deliveries of advertisement since 2006 and are developing this website to facilitate our new system.  Rather than just selling ad delivery, we are including contracts with businesses to advertise for them, receive all customers calls, and make seamless customer to contractor relations for a relatively small fee, only receiving money after it is secure by the business owner for easy of contract creation with contractors to make this a sure thing for any business.  Seize a portion of what we can achieve with door to door ads today.   We have proven our system of flyers and are bringing it in a new way from Biloxi to Pensacola starting in Mobile.  We begin deliveries as soon as there are enough contracts made to do the sales volume we are projecting with our current three employees.  We need at minimum 20 contracts to start with only one runner for flyers.  One runner full time one month can deliver approximately 80 doors per hour for 12600 flyers in a 20 day work period.  The three employees alone have the capacity for 5.5 million in annual revenue generation for our first signers with only more to come as we grow our business from Biloxi to Pensacola.  We are specifically looking for companies that are prepared for a large amount of growth and plan to hire more employees.  Our new business begins this September.  This August we are signing contracts.  For the time being businesses can secure their contract details today and secure their seniority position by time of negotiation completion.  Sign up today to get on board with the huge volume of sales we are preparing to generate in the next two years.  Our goal is to reach the entire area from Biloxi to Pensacola one time a month by the end of 2027.  The average spent per door in 2024 for home services monthly was $240.  We are looking to secure a portion of that every month with 200,000 deliveries monthly.
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Detailed Analysis
Key details include:

• Fee Structure: Fees range from 3% to 15% per contract, with no money down required, and are negotiable. Early signers are suggested a maximum of 15%, indicating flexibility for initial adopters.

• Lead Generation: Each "runner" (delivery personnel) can generate 2 to 5 daily leads for the advertised businesses, promising a steady flow of potential customers.

• Kickback System: Up to 50% of gross revenue is returned to local residents via QR codes on flyers, fostering community engagement and support.

• Cost-Effectiveness: Ad delivery costs are half the price of postage, making it an economical choice for businesses.

• Operational Details: The company plans to start delivering to 12,600 doors per month in September 2025, scaling up to 2.4 million doors per year by 2027, covering 70% of the local area from Biloxi to Pensacola by that time.

• Employment and Sales: Door-to-door salesmanship involves paying employees $22 per hour, with a minimum of 8 hours per day (in 8-hour increments), and each employee can cover 200 to 400 doors per day, earning $176 daily. They plan to start with up to 3 employees, with the potential for multiple daily sales, and customers can call businesses directly.

• Market Share Goal: The company aims for a market share of 6.8% to 11.3% in the home service and contractor services market within the next two years.

• Community Impact: The kickback system is designed to return revenue, with examples like $56 per 10 doors and $280 per 50 doors by 2027, potentially covering power bills for a portion of the coverage area. There’s also mention of a potential tax write-off up to 7.5% via a sister non-profit, Doyle Community, though legalities are still in process.

• Contact Information: Businesses can call 251-229-9023 for Doyle (the owner) or text anytime 24/7 for inquiries.

• Company Description: Doyle Community Sale is a new entity focusing on home services and contractor services, launching in September 2025, with plans to expand from Biloxi to Pensacola.

• Market Value: The home services market in Mobile, AL, is valued at $218 million, providing a substantial opportunity for growth.

• Current Status: The company is brand new with no current revenue, but it claims over 15,000 ad deliveries since 2006, indicating prior activity. They are also developing a new website to support their launch.

• Employee Plans: Starting with 3 employees, they plan to hire 18 more by 2027, supporting their expansion goals.

• Revenue Projections: By 2027, gross revenue is projected at $15M to $24M in home services, based on achieving a market share of 6.8% to 11.3%. Initially, 3 employees can generate $5.5M annual revenue for first signers, highlighting the potential for early adopters.

• Delivery Capacity: They aim for 200,000 monthly deliveries by 2027, covering the entire area from Biloxi to Pensacola monthly, a significant scale-up from their starting point.

• Spending Per Door: In 2024, the average spend per door is $240 monthly for home services, providing a benchmark for revenue potential.

• Business Model Details: Includes ad delivery, customer call handling, in person salesmen, with payment secured by business owners at no risk, ensuring reliability.

• Community Initiatives: The kickback system is a core feature, returning up to 50% of revenue to local residents, potentially providing millions by 2027. Specific examples include $56 per 10 doors and $280 per 50 doors, which could cover power bills for 1/50th of the coverage area.

• Tax Write-Off Potential: They are hoping for a 7.5% tax write-off via their sister non-profit, Doyle Community, with legalities in process and optional contract terms for businesses..

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Market Analysis
The target region spans multiple counties, with approximate populations as follows:

• Mobile County, AL: ~200,000

• Escambia County, FL (including Pensacola): ~320,000

• Harrison County, MS (including Biloxi): ~180,000

• Additional counties like Jackson County, MS (~140,000), Baldwin County, AL (~250,000), and Santa Rosa County, FL (~180,000) suggest a total regional population of approximately 1.27 million. Assuming an average household size of 2.5, this translates to roughly 508,000 households. The average annual spend per household on home services and contractor services is specified at $2,700, leading to a total market size of approximately $1,371,600,000 or $1.37 billion annually. This figure aligns with user-provided assumptions, though industry reports like Angi’s 2023 State of Home Spending report suggest higher averages at $13,667 per household, indicating potential for further refinement.​

 
Revenue and Market Share
dcsad.com’s revenue is approximately $23.25 million, based on user assumptions of gross sales revenue being 11.3% of the local market’s sales ($1,371,600,000), with the business earning 15% commission on that gross revenue. This positions dcsad.com with a significant market presence, aiming for a market share of 6.8% to 11.3% in two years within home service/contractor services, though the exact metric (revenue share, provider penetration, etc.) remains unclear.
Operational Costs and Projections
Ad delivery costs are noted at half the price of postage, suggesting delivery costs per door at around $0.34 if postage is $0.68. 
Finding direct advertising comparable is challenging due to dcsad.com’s offline, door-to-door focus. Online platforms like HomeAdvisor (part of Angi Inc., with ~$1.36 billion revenue nationally in 2023) dominate, but to compare locally, given the coverage area's population (1.27 million, ~0.385% of US population, approximately 330 million), Angi's local revenue might be approximately $5.25 million, based on national figures (Angi Inc. Revenue 2014-2024 | Stock Analysis). However, their model (pay-per-lead or subscription) differs from dcsad.com’s commission-based approach, making direct comparison difficult. Local companies like Contractor Website Services provide website services for contractors but do not generate leads themselves, with no specific revenue figures found (Biloxi, MS local lead generation websites: Contractor Website Services 800-554-0451). Thus, dcsad.com’s $23.25 million revenue appears unmatched in the local area, positioning it as a leader in its niche.
Community Impact and Social Enterprise Dimension
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Valuation and Rank of Value
Given the recalculated revenue of $23.25 million, valuation can be approached via discounted cash flow, with projected revenues potentially valued at 3-10 times revenue for early-stage lead generation firms. Compared to estimated local revenue of similar platforms like Angi ($5.25 million), dcsad.com’s value is likely higher due to its unique approach and significant market share. Among regional offline lead generation entities, it may rank highest due to growth potential, though such entities are scarce.
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